Photo credit: LA TImes

Oh Virgin! Are you really going to go?

As a person in branding, this feels like murder.

How AirBnb lives an authentic brand story.

A company can’t just tell a story for story’s sake- it has to BE a real story. Manufactured,...

“The greatest sales deck I’ve ever seen” (a repost on storytelling from Andy Raskin)

This is lifted from a post on LinkedIn by Andy Raskin in September 2016. We love this thinking and...

Announcing a new strategic partner: TransgressiveX

We have partnered with a new, super smart, tech-based innovator in the customer insights space and...

A controversial rebrand – The Met

Spoiler alert: We like it.

Buh-Bye High Fructose Corn Syrup

Devious or not, a rebrand is one way to restore a damaged reputation.

I Backrubbed where I can find vintage Pocketlinks and Marufukus from the 90s and turns out, people are selling them on AuctionWeb.

Names that didn't make it.

How Employees “Get” Brand

In a recent client engagement, Global Brand Works was tasked with activating the brand internally...

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The new UBER branding

Is it good? Is it bad? Does it matter?