From The Silicon Kind to the Salty KindNaming, brand architecture, and package design - in less than a month December 13, 2015Client Work,Branding,Brand Architecture,Naming,Visual Identityby Shannon Riordan Happy New Year!Here's to new brands and new beginnings in 2016. Happy New Year! January 1, 2016Observationsby Caroline McNally The new UBER brandingIs it good? Is it bad? Does it matter? February 25, 2016Rebranding,Observationsby Shannon Riordan