How Employees “Get” Brand

In a recent client engagement, Global Brand Works was tasked with activating the brand internally among employees. After explaining the “why” and the “what” to employees, we asked them to include one thing they could do in the next 90 days…


Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand

A great talk happened today on Leveraging and Enhancing the Financial Brand in 2016 at The Grammercy Forum


7 Basic Tips for Logo Design Development

Don't cut corners on logo design - here are important tips to keep the design process on track.