When to Rebrand: Signals It’s Time to Evolve

More Than a Logo: The Real Reasons Companies Rebrand


0 Comments4 Minutes

Achieve: Internal Activation of a Rebrand

After finalizing a powerful rebrand, Achieve taps Global Brand Works for internal infusion of the new brand story


0 Comments6 Minutes

Defining the Employer Brand for Equinix

An authentic and relevant positioning better attracts top talent - and results in an award.


0 Comments1 Minute

Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location

The standard location symbol is turned on its side to double as a lower case “a”


0 Comments8 Minutes

A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh

Leveraging brand to elevate the firm to the next level.


0 Comments4 Minutes

A New Brand Identity & Architecture for NCAT

Setting the stage for the future in a rapidly changing marketplace.


0 Comments5 Minutes

What Started as a Simple Visual Identity Refresh Lead to a Strategic Brand Overhaul

Without a solid brand strategy, efforts to refresh messaging or visuals end up in a spiral.


0 Comments6 Minutes

Recognize the Signs You Need a Brand Refresh

In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.


0 Comments10 Minutes

A New Brand Story and Identity for Appnovation

Deep listening and solid strategy serve as foundation for successful Appnovation rebrand


0 Comments3 Minutes