Achieve: Internal Activation of a Rebrand

After finalizing a powerful rebrand, Achieve taps Global Brand Works steps for internal infusion of the new brand story


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Defining the Employer Brand for Equinix

An authentic and relevant positioning better attracts top talent - and results in an award.


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A New Brand Identity & Architecture for NCAT

Setting the stage for the future in a rapidly changing marketplace.


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A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes

You don’t need an expensive name or logo change to modernize.


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Recognize the Signs You Need a Brand Refresh

In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.


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A New Brand Story and Identity for Appnovation

Deep listening and solid strategy serve as foundation for successful Appnovation rebrand


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Introducing our latest rebrand: Sutherland

The challenge was to combine the precision and rigor of process with the usability and ease of design thinking.


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It’s here – the rebrand master checklist!

We have identified 171 items to consider when updating your logo and visual identity.  


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The brand workshop – why?

Workshops can get people unstuck and provoke "a ha" moments


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