Blog Masonry

The challenge was to combine the precision and rigor of process with the usability and ease of design thinking.

We have identified 171 items to consider when updating your logo and visual identity.  

Workshops can get people unstuck and provoke "a ha" moments

Spoiler alert: We like it.

The biggest mistake companies make when rebranding is to explain it by making it about themselves. Resist the urge.

Don't cut corners on logo design - here are important tips to keep the design process on track.

Is it good? Is it bad? Does it matter?