Branding for a global consortium: CCC Digital Key

In this B2B2C brand example, we share the story of project that required careful navigation of a complex, matrixed, global, consensus-driven environment,…


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5 reasons why it’s important for employees to understand the brand

When teams understand, care about and trust in the brand, they are more interested in being part of the story. T


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Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

Without seamless execution, strategy goes nowhere


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Kelly Services: Development of the Employer Brand Leads to 6% Improvement

An Employer Brand for an Employer Brand: Employer Brand Value Platform, Talent Personas, Recruitment Messaging


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Monticelli’s brand refresh leverages the functional and adds the emotional

Protecting legacy while modernizing


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Envisioning the future of work – Scrolleytale style

And we are not sharing just because we love to say the word "Scrolleytale."


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What is an Employer Brand and Why is it so Important?

An employer brand exists regardless of whether it's consciously crafted.


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Lykas: A brand is born using our proprietary ”Brand In A Box” approach

”Brand in a Box” is our super-efficient, fast-track brand development process we designed specifically for start-ups and small businesses.


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