How Employees “Get” Brand

In a recent client engagement, Global Brand Works was tasked with activating the brand internally among employees. After explaining the “why” and the “what” to…


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The new UBER branding

Is it good? Is it bad? Does it matter?


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Happy New Year!

Here's to new brands and new beginnings in 2016. Happy New Year!


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From The Silicon Kind to the Salty Kind

Naming, brand architecture, and package design - in less than a month


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A Sales Demo Video For Start Up App Company, Shelvz

Using video to convey the what and the why


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Project Highlight: Strategic alignment in product naming for Vantiv

We took Vantiv on a little journey of organization and clarity.


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A unique brand for a unique artist

Extending a personal brand into a small business brand


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