5 reasons why it’s important for employees to understand the brand

When teams understand, care about and trust in the brand, they are more interested in being part of…


Inside the development of a market maker brand

A robust dive into brand architecture delivers Aliro by Lendkey


A New Logo for a Special Property

Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a…


Applied Materials: Brand Management Roadmap and Internal Training for the C-Suite

Infusing the importance of brand in a tech-forward culture


Kelly Services: Development of the Employer Brand Leads to 6% Improvement

An Employer Brand for an Employer Brand: Employer Brand Value Platform, Talent Personas,…


Achieve: Internal Activation of a Rebrand

After finalizing a powerful rebrand, Achieve taps Global Brand Works steps for internal infusion of…


Defining the Employer Brand for Equinix

An authentic and relevant positioning better attracts top talent - and results in an award.


What is an Employer Brand and Why is it so Important?

An employer brand exists regardless of whether it's consciously crafted.


We loved developing the sustainability Xpanse brand from scratch.

Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.


9 Essential Practices to Activating Internal Culture

After many years of listening and talking to our clients, we've learned these are the best…


Introducing new branding for a global consortium: CCC Digital Key

In this B2B2C brand example, we share the story of project that required careful navigation of a…