Branding for a global consortium: CCC Digital Key

In this B2B2C brand example, we share the story of project that required careful navigation of a complex, matrixed, global, consensus-driven environment, comprised of many of the world’s most powerful brands


5 reasons why it’s important for employees to understand the brand

When teams understand, care about and trust in the brand, they are more interested in being part of the story. T


Inside the development of a market maker brand

A robust dive into brand architecture delivers Aliro by Lendkey


A New Logo for a Special Property

Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a branding agency.


Applied Materials: Brand Management Roadmap and Internal Training for the C-Suite

Infusing the importance of brand in a tech-forward culture


Kelly Services: Development of the Employer Brand Leads to 6% Improvement

An Employer Brand for an Employer Brand: Employer Brand Value Platform, Talent Personas, Recruitment Messaging


Achieve: Internal Activation of a Rebrand

After finalizing a powerful rebrand, Achieve taps Global Brand Works steps for internal infusion of the new brand story


Defining the Employer Brand for Equinix

An authentic and relevant positioning better attracts top talent - and results in an award.


What is an Employer Brand and Why is it so Important?

An employer brand exists regardless of whether it's consciously crafted.


We loved developing the sustainability Xpanse brand from scratch.

Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.


9 Essential Practices to Activating Internal Culture

After many years of listening and talking to our clients, we've learned these are the best practices for success.


Developing a non-profit human rights-focus brand: HRMI

Start-up Human Rights Measurement Initiative is poised for the future with a brand architecture strategy and visual identity system.


Envisioning the future of work – Scrolleytale style

And we are not sharing just because we love to say the word "Scrolleytale."


Our Naming Process: A Peek into the Sausage-Making

Actual first round names from a recent naming project. The winner: Aliro.


A new brand, messaging and identity for a challenger of the status quo

We developed the strategy, messaging, logo, animation, and visual identity for this innovative start-up.


Lykas: A brand is born using our proprietary ”Brand In A Box” approach

”Brand in a Box” is our super-efficient, fast-track brand development process we designed specifically for start-ups and small businesses.


Our “On Brand Checklist” was featured in LeeLine Sourcing

Consistency is key to remaining "on brand"


Do the words “Brand” and “Values” mean different things?

A company’s values are different from what its brand stands for. This will clear the puzzlement.


We got featured in the Journey Map podcast!

The Journey Map podcast by Craft&Crew takes a look at the twists and turns of career paths.


The Name Game

A guest blog post from Dream Team Member, naming guru, and friend, Trent Farr


Redesigning A Global Onboarding Exercise for PayPal

Without seamless execution, strategy goes nowhere


Take this simple 5-question quiz to understand brand health.

If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an annual brand tracker to measure brand health, you can start the conversation with these 5 key quesitons.


The Future of Work

Here is a montage of the competing messages we are hearing


A New Brand Identity & Architecture for NCAT

Setting the stage for the future in a rapidly changing marketplace.


Branding Advice for Small Businesses

Australian Copywriter K. M. Wade asked us to help compile some great advice on branding for small businesses.


A free global brand training curriculum template

Planning to launch a brand training initiative in the New Year?  Here is a free resource to get you started: an approach to make your brand story to life across a global organization.


A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes

You don’t need an expensive name or logo change to modernize.


A little trick to help explain brand financial value

Brands have financial value and sometimes that is hard to explain. Here is help.


You are the heart of Global Brand Works.

We are filled with gratitude and love for our clients and dream team partners on this Valentine's day.


Some Simple Ideas To Help Us Connect When Apart

A series of ideas that help Work-From-Home teams stay connected, invigorated, and upbeat.


Highlighting “Micro Moments” As a Visual Identity Strategy

Shannon spoke with Shutterstock on 2020 photography trends


Global Brand Works’ approach to branding is industry agnostic

Shannon spoke with Reminder Media on how our process applies to real estate branding


Communications During Crisis: 3 Do’s and 3 Don’ts

Our master storyteller Brad Hennig provides useful tips on crisis communications


Recognize the Signs You Need a Brand Refresh

In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.


All Voices Matter, an Example from Our Work with SFMOMA

Which internal teams should and should not get brand training?


Project Highlight: Event Theme and Visual Identity

The ask from Bank of The West was to lend strategic advice, unlock ideation, remove costly obstacles, and leverage best practices to develop the theme and visual identity for an annual all-person department conference.  


Another 5.0 Star Review on Clutch. The Project: Naming

Emily Clark of Clutch is our guest blogger for March.


A New Brand Story and Identity for Appnovation

Deep listening and solid strategy serve as foundation for successful Appnovation rebrand


A Peek Into Our Brand Workshop for Entrepreneurs at Draper University

Mansour AlShami summarizes the experience during our brand strategy workshop at Draper University


Why Brand Matters for Small Businesses

The unmatchable value of branding yourself as a small business and the long term success that it dispenses from its application.


Brands Live In Hearts And Minds

Everything Communicates.


“The greatest sales deck I’ve ever seen” (a repost on storytelling from Andy Raskin)

This is lifted from a post on LinkedIn by Andy Raskin in September 2016. We love this thinking and have applied it for our clients, and so very happy to share it here!


Brand Positioning and The Successful Digital Transformation of Netflix

Positioning the brand beyond the functional


Back-Filling The Brand Story for Fresh Victor

You don't always have to go in order.


How to tell a compelling brand story: Listen, Look, Leverage

As quoted from Caroline McNally in Wordstream's blog


5 ways to conduct internal brand training

Here is the cover of the workbook we use for internal brand training for all new PayPal employees in on-boarding.


Introducing our latest rebrand: Sutherland

The challenge was to combine the precision and rigor of process with the usability and ease of design thinking.


The best real estate branding of 2018

We were one of the branding "Pros" that advised The Close on 3 rules to great real estate branding (but really, they apply to all branding)!


What’s your company’s unique superpower?

We sat down with Adobe, who asked our advice on how companies can find their superpower.  Here is what we had to say:


It’s here – the rebrand master checklist!

We have identified 171 items to consider when updating your logo and visual identity.  


Client Highlight: A New Brand Strategy for Credit Sesame

How we deliver relevant, authentic and differentiated brand strategy


The brand workshop – why?

Workshops can get people unstuck and provoke "a ha" moments


Congratulations to our client PayPal, one of the fastest growing brands

PayPal continues to shoot up in Interbrand's Best Global Brands, and is up 12% in 2017.


Cultural organizations are facing a paradigm shift

As we work with SFMOMA to re-articulate their brand strategy, we are taking a robust look at culture's purpose in an increasingly complex landscape


Strong brands outperform the market

Strong brands drive acceleration in growth periods or retain value during recessions.


Oh Virgin! Are you really going to go?

As a person in branding, this feels like murder.


How AirBnb lives an authentic brand story.

A company can’t just tell a story for story’s sake- it has to BE a real story. Manufactured, made-up storytelling and false promises will eventually disengage customers.


Announcing a new strategic partner: TransgressiveX

We have partnered with a new, super smart, tech-based innovator in the customer insights space and can't wait to bring them around!


A new PowerPoint template for LifeLock – an important expression of the brand

The importance of a good corporate PowerPoint template, and knowing how to use it


A controversial rebrand – The Met

Spoiler alert: We like it.


We won an award!

We are one of Gramercy Institute's Most Valuable Partners in financial marketing


PayPal moves to #90 in Interbrand’s Top Global Brands list

PayPal is soaring and we get to develop the company's first ever Global Brand Governance strategy


A new logo for political candidate Chris Koster

A differentiating identity sets Koster out from the crowd.


Rebranding: Don’t just change your logo, retell your story

The biggest mistake companies make when rebranding is to explain it by making it about themselves. Resist the urge.


7 Basic Tips for Logo Design Development

Don't cut corners on logo design - here are important tips to keep the design process on track.


Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand

A great talk happened today on Leveraging and Enhancing the Financial Brand in 2016 at The Grammercy Forum


How Employees “Get” Brand

In a recent client engagement, Global Brand Works was tasked with activating the brand internally among employees. After explaining the “why” and the “what” to employees, we asked them to include one thing they could do in the next 90 days to support and live the brand. It didn’t matter what role or function they had, but the idea was that every single person, in every single job, could do something to live the brand.


The new UBER branding

Is it good? Is it bad? Does it matter?


Happy New Year!

Here's to new brands and new beginnings in 2016. Happy New Year!


From The Silicon Kind to the Salty Kind

Naming, brand architecture, and package design - in less than a month


A Sales Demo Video For Start Up App Company, Shelvz

Using video to convey the what and the why


Project Highlight: Strategic alignment in product naming for Vantiv

We took Vantiv on a little journey of organization and clarity.


A unique brand for a unique artist

Extending a personal brand into a small business brand