We loved developing the sustainability Xpanse brand from scratch. Defining the Employer Brand for Equinix A little trick to help explain brand financial value A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes 9 Essential Practices to Activating Internal Culture Introducing new branding for a global consortium: CCC Digital Key Developing a non-profit human rights-focus brand: HRMI Envisioning the future of work – Scrolleytale style Our Naming Process: A Peek into the Sausage-Making Inside the development of a market maker brand A new brand, messaging and identity for a challenger of the status quo Lykas: A brand is born using our proprietary ”Brand In A Box” approach Our top performing creative helps SFMOMA reopen. Our “On Brand Checklist” was featured in LeeLine Sourcing Monticelli’s brand refresh leverages the functional and adds the emotional Do the words “Brand” and “Values” mean different things? We got featured in the Journey Map podcast! The Name Game Branding Advice for Small Businesses Take this simple 5-question quiz to understand brand health. You are the heart of Global Brand Works. 5 reasons why it’s important for employees to understand the brand Some Simple Ideas To Help Us Connect When Apart The Future of Work Highlighting “Micro Moments” As a Visual Identity Strategy Global Brand Works’ approach to branding is industry agnostic Communications During Crisis: 3 Do’s and 3 Don’ts I Backrubbed where I can find vintage Pocketlinks and Marufukus from the 90s and turns out, people are selling them on AuctionWeb. Recognize the Signs You Need a Brand Refresh Redesigning A Global Onboarding Exercise for PayPal A New Brand Identity & Architecture for NCAT Project Highlight: Event Theme and Visual Identity A free global brand training curriculum template Happy 2020! All Voices Matter, an Example from Our Work with SFMOMA Another 5.0 Star Review on Clutch. The Project: Naming A New Brand Story and Identity for Appnovation A Peek Into Our Brand Workshop for Entrepreneurs at Draper University Brand Strategy, Naming, Messaging, and Promotion of a New Internal Product Development tool for PayPal Teams: Panorama Why Brand Matters for Small Businesses Brands Live In Hearts And Minds “The greatest sales deck I’ve ever seen” (a repost on storytelling from Andy Raskin) Brand Positioning and The Successful Digital Transformation of Netflix Back-Filling The Brand Story for Fresh Victor How to tell a compelling brand story: Listen, Look, Leverage 5 ways to conduct internal brand training Introducing our latest rebrand: Sutherland The best real estate branding of 2018 What’s your company’s unique superpower? It’s here – the rebrand master checklist! Client Highlight: A New Brand Strategy for Credit Sesame The brand workshop – why? Congratulations to our client PayPal, one of the fastest growing brands Cultural organizations are facing a paradigm shift Strong brands outperform the market The importance of employees who know and understand the brand The financial value of a brand – not a new concept Oh Virgin! Are you really going to go? How AirBnb lives an authentic brand story. Announcing a new strategic partner: TransgressiveX A new PowerPoint template for LifeLock – an important expression of the brand A controversial rebrand – The Met We won an award! PayPal moves to #90 in Interbrand’s Top Global Brands list A new logo for political candidate Chris Koster Rebranding: Don’t just change your logo, retell your story 7 Basic Tips for Logo Design Development Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand How Employees “Get” Brand The new UBER branding Happy New Year! From The Silicon Kind to the Salty Kind A Sales Demo Video For Start Up App Company, Shelvz Project Highlight: Strategic alignment in product naming for Vantiv A unique brand for a unique artist