Brand Management Roadmap and Internal Training for the C-Suite 9 Essential Practices to Activating Internal Culture A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh Redesigning A Global Onboarding Exercise for PayPal Achieve: Internal Activation of a Rebrand Inside the development of a market maker brand We loved developing the sustainability Xpanse brand from scratch. Branding for a global consortium: CCC Digital Key Our top performing creative increases visitors to SFMOMA 5 reasons why it’s important for employees to understand the brand A New Logo for a Special Property Defining the Employer Brand for Equinix Kelly Services: Development of the Employer Brand Leads to 6% Improvement Monticelli’s brand refresh leverages the functional and adds the emotional Envisioning the future of work – Scrolleytale style What is an Employer Brand and Why is it so Important? Developing a non-profit human rights-focus brand: HRMI Lykas: A brand is born using our proprietary ”Brand In A Box” approach Our Naming Process: A Peek into the Sausage-Making A new brand, messaging and identity for a challenger of the status quo Our “On Brand Checklist” was featured in LeeLine Sourcing Do the words “Brand” and “Values” mean different things? We got featured in the Journey Map podcast! The Name Game Take this simple 5-question quiz to understand brand health. The Future of Work I Backrubbed where I can find vintage Pocketlinks and Marufukus from the 90s and turns out, people are selling them on AuctionWeb. A New Brand Identity & Architecture for NCAT Branding Advice for Small Businesses A free global brand training curriculum template A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes A little trick to help explain brand financial value You are the heart of Global Brand Works. Some Simple Ideas To Help Us Connect When Apart Highlighting “Micro Moments” As a Visual Identity Strategy Global Brand Works’ approach to branding is industry agnostic Communications During Crisis: 3 Do’s and 3 Don’ts Recognize the Signs You Need a Brand Refresh All Voices Matter, an Example from Our Work with SFMOMA Project Highlight: Event Theme and Visual Identity Happy 2020! Another 5.0 Star Review on Clutch. The Project: Naming A New Brand Story and Identity for Appnovation A Peek Into Our Brand Workshop for Entrepreneurs at Draper University Brand Strategy, Naming, Messaging, and Promotion of a New Internal Product Development tool for PayPal Teams: Panorama Why Brand Matters for Small Businesses Brands Live In Hearts And Minds “The greatest sales deck I’ve ever seen” (a repost on storytelling from Andy Raskin) Brand Positioning and The Successful Digital Transformation of Netflix Back-Filling The Brand Story for Fresh Victor How to tell a compelling brand story: Listen, Look, Leverage 5 ways to conduct internal brand training Introducing our latest rebrand: Sutherland The best real estate branding of 2018 What’s your company’s unique superpower? It’s here – the rebrand master checklist! Client Highlight: A New Brand Strategy for Credit Sesame The brand workshop – why? Congratulations to our client PayPal, one of the fastest growing brands Cultural organizations are facing a paradigm shift Strong brands outperform the market The importance of employees who know and understand the brand The financial value of a brand – not a new concept Oh Virgin! Are you really going to go? How AirBnb lives an authentic brand story. Announcing a new strategic partner: TransgressiveX A new PowerPoint template for LifeLock – an important expression of the brand A controversial rebrand – The Met We won an award! PayPal moves to #90 in Interbrand’s Top Global Brands list A new logo for political candidate Chris Koster Rebranding: Don’t just change your logo, retell your story 7 Basic Tips for Logo Design Development Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand How Employees “Get” Brand The new UBER branding Happy New Year! From The Silicon Kind to the Salty Kind A Sales Demo Video For Start Up App Company, Shelvz Project Highlight: Strategic alignment in product naming for Vantiv A unique brand for a unique artist