We loved developing the sustainability Xpanse brand from scratch.
Xpanse is a super cool expandable and retractable solar awning…
November 1, 2023
Defining the Employer Brand for Equinix
An authentic and relevant positioning better attracts top talent -…
October 7, 2023
A little trick to help explain brand financial value
Brands have financial value and sometimes that is hard to explain.…
September 10, 2023
A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes
You don’t need an expensive name or logo change to modernize.
August 18, 2023
9 Essential Practices to Activating Internal Culture
After many years of listening and talking to our clients, we've…
July 1, 2023
Introducing new branding for a global consortium: CCC Digital Key
In this B2B2C brand example, we share the story of project that…
June 21, 2023
Developing a non-profit human rights-focus brand: HRMI
Our pro-bono client, start-up Human Rights Measurement Initiative,…
May 18, 2023
Envisioning the future of work – Scrolleytale style
And we are not sharing just because we love to say the word…
April 11, 2023
Our Naming Process: A Peek into the Sausage-Making
Actual first round names from a recent naming project. The winner:…
March 28, 2023
A new brand, messaging and identity for a challenger of the status quo
We developed the strategy, messaging, logo, animation, and visual…
January 14, 2023
Lykas: A brand is born using our proprietary ”Brand In A Box” approach
”Brand in a Box” is our super-efficient, fast-track brand development…
December 1, 2022
Our “On Brand Checklist” was featured in LeeLine Sourcing
Consistency is key to remaining "on brand"
August 12, 2022
Monticelli’s brand refresh leverages the functional and adds the emotional
Protecting legacy while modernizing
July 13, 2022
We got featured in the Journey Map podcast!
The Journey Map podcast by Craft&Crew takes a look at the twists and…
March 10, 2022
Branding Advice for Small Businesses
Australian Copywriter K. M. Wade asked us to help compile some great…
October 2, 2021
Take this simple 5-question quiz to understand brand health.
If you are not yet formally using metrics like NPS score, prompted/…
April 15, 2021
You are the heart of Global Brand Works.
We are filled with gratitude and love for our clients and dream team…
February 14, 2021
5 reasons why it’s important for employees to understand the brand
When teams understand, care about and trust in the brand, they are…
November 22, 2020
Some Simple Ideas To Help Us Connect When Apart
A series of ideas that help Work-From-Home teams stay connected,…
October 1, 2020
Highlighting “Micro Moments” As a Visual Identity Strategy
Shannon spoke with Shutterstock on 2020 photography trends
August 20, 2020
Global Brand Works’ approach to branding is industry agnostic
Shannon spoke with Reminder Media on how our process applies to real…
July 21, 2020
Communications During Crisis: 3 Do’s and 3 Don’ts
Our master storyteller Brad Hennig provides useful tips on crisis…
June 1, 2020
Recognize the Signs You Need a Brand Refresh
In an interview with ClassPass, we shared our thoughts on how to know…
April 8, 2020
Redesigning A Global Onboarding Exercise for PayPal
Without seamless execution, strategy goes nowhere
March 25, 2020
A New Brand Identity & Architecture for NCAT
Setting the stage for the future in a rapidly changing marketplace.
February 29, 2020
Project Highlight: Event Theme and Visual Identity
The ask from Bank of The West was to lend strategic advice, unlock…
January 28, 2020
A free global brand training curriculum template
Planning to launch a brand training initiative in the New Year? Here…
January 16, 2020
All Voices Matter, an Example from Our Work with SFMOMA
Which internal teams should and should not get brand training?
December 2, 2019
Another 5.0 Star Review on Clutch. The Project: Naming
Emily Clark of Clutch is our guest blogger for March.
October 22, 2019
A New Brand Story and Identity for Appnovation
Deep listening and solid strategy serve as foundation for successful…
September 7, 2019
A Peek Into Our Brand Workshop for Entrepreneurs at Draper University
Mansour AlShami summarizes the experience during our brand strategy…
July 19, 2019
Brand Strategy, Naming, Messaging, and Promotion of a New Internal Product Development tool for PayPal Teams: Panorama
Our challenge was make the complicated simple.
June 29, 2019
Why Brand Matters for Small Businesses
The unmatchable value of branding yourself as a small business and…
April 5, 2019
“The greatest sales deck I’ve ever seen” (a repost on storytelling from Andy Raskin)
This is lifted from a post on LinkedIn by Andy Raskin in September…
February 2, 2019
Brand Positioning and The Successful Digital Transformation of Netflix
Positioning the brand beyond the functional
January 24, 2019
Back-Filling The Brand Story for Fresh Victor
You don't always have to go in order.
December 15, 2018
How to tell a compelling brand story: Listen, Look, Leverage
As quoted from Caroline McNally in Wordstream's blog
November 9, 2018
5 ways to conduct internal brand training
Here is the cover of the workbook we use for internal brand training…
October 5, 2018
Introducing our latest rebrand: Sutherland
The challenge was to combine the precision and rigor of process with…
September 30, 2018
The best real estate branding of 2018
We were one of the branding "Pros" that advised The Close on 3 rules…
July 31, 2018
What’s your company’s unique superpower?
We sat down with Adobe, who asked our advice on how companies can…
May 28, 2018
It’s here – the rebrand master checklist!
We have identified 171 items to consider when updating your logo and…
March 1, 2018
Client Highlight: A New Brand Strategy for Credit Sesame
How we deliver relevant, authentic and differentiated brand strategy
January 31, 2018
The brand workshop – why?
Workshops can get people unstuck and provoke "a ha" moments
December 17, 2017
Congratulations to our client PayPal, one of the fastest growing brands
PayPal continues to shoot up in Interbrand's Best Global Brands, and…
November 3, 2017
Cultural organizations are facing a paradigm shift
As we work with SFMOMA to re-articulate their brand strategy, we are…
October 28, 2017
Strong brands outperform the market
Strong brands drive acceleration in growth periods or retain value…
July 10, 2017
Oh Virgin! Are you really going to go?
As a person in branding, this feels like murder.
April 15, 2017
How AirBnb lives an authentic brand story.
A company can’t just tell a story for story’s sake- it has to BE a…
March 6, 2017
Announcing a new strategic partner: TransgressiveX
We have partnered with a new, super smart, tech-based innovator in…
January 3, 2017
A new PowerPoint template for LifeLock – an important expression of the brand
The importance of a good corporate PowerPoint template, and knowing…
December 19, 2016
PayPal moves to #90 in Interbrand’s Top Global Brands list
PayPal is soaring and we get to develop the company's first ever…
September 30, 2016
A new logo for political candidate Chris Koster
A differentiating identity sets Koster out from the crowd.
June 30, 2016
Rebranding: Don’t just change your logo, retell your story
The biggest mistake companies make when rebranding is to explain it…
May 15, 2016
7 Basic Tips for Logo Design Development
Don't cut corners on logo design - here are important tips to keep…
May 12, 2016
Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand
A great talk happened today on Leveraging and Enhancing the Financial…
April 7, 2016
How Employees “Get” Brand
In a recent client engagement, Global Brand Works was tasked with…
March 5, 2016
From The Silicon Kind to the Salty Kind
Naming, brand architecture, and package design - in less than a month
December 13, 2015
A Sales Demo Video For Start Up App Company, Shelvz
Using video to convey the what and the why
March 31, 2015
Project Highlight: Strategic alignment in product naming for Vantiv
We took Vantiv on a little journey of organization and clarity.
December 18, 2014
A unique brand for a unique artist
Extending a personal brand into a small business brand
July 9, 2013