Brand Management Roadmap and Internal Training for the C-Suite
Infusing the importance of brand in a tech-forward culture
9 Essential Practices to Activating Internal Culture
After many years of listening and talking to our clients, we've…
A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh
Leveraging brand to elevate the firm to the next level.
Redesigning A Global Onboarding Exercise for PayPal
Without seamless execution, strategy goes nowhere
Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works…
Inside the development of a market maker brand
A robust dive into brand architecture delivers Aliro by Lendkey
We loved developing the sustainability Xpanse brand from scratch.
Xpanse is a super cool expandable and retractable solar awning…
Branding for a global consortium: CCC Digital Key
In this B2B2C brand example, we share the story of project that…
5 reasons why it’s important for employees to understand the brand
When teams understand, care about and trust in the brand, they are…
A New Logo for a Special Property
Creating a logo that encapsulates the essence of a brand is one of my…
Defining the Employer Brand for Equinix
An authentic and relevant positioning better attracts top talent -…
Kelly Services: Development of the Employer Brand Leads to 6% Improvement
An Employer Brand for an Employer Brand: Employer Brand Value…
Monticelli’s brand refresh leverages the functional and adds the emotional
Protecting legacy while modernizing
Envisioning the future of work – Scrolleytale style
And we are not sharing just because we love to say the word…
What is an Employer Brand and Why is it so Important?
An employer brand exists regardless of whether it's consciously…
Developing a non-profit human rights-focus brand: HRMI
Start-up Human Rights Measurement Initiative is poised for the future…
Lykas: A brand is born using our proprietary ”Brand In A Box” approach
”Brand in a Box” is our super-efficient, fast-track brand development…
Our Naming Process: A Peek into the Sausage-Making
Actual first round names from a recent naming project. The winner:…
A new brand, messaging and identity for a challenger of the status quo
We developed the strategy, messaging, logo, animation, and visual…
Do the words “Brand” and “Values” mean different things?
A company’s values are different from what its brand stands for. This…
We got featured in the Journey Map podcast!
The Journey Map podcast by Craft&Crew takes a look at the twists and…
Take this simple 5-question quiz to understand brand health.
If you are not yet formally using metrics like NPS score, prompted/…
I Backrubbed where I can find vintage Pocketlinks and Marufukus from the 90s and turns out, people are selling them on AuctionWeb.
Names that didn't make it.
A New Brand Identity & Architecture for NCAT
Setting the stage for the future in a rapidly changing marketplace.
Branding Advice for Small Businesses
Australian Copywriter K. M. Wade asked us to help compile some great…
A free global brand training curriculum template
Planning to launch a brand training initiative in the New Year? Here…
A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes
You don’t need an expensive name or logo change to modernize.
A little trick to help explain brand financial value
Brands have financial value and sometimes that is hard to explain.…
You are the heart of Global Brand Works.
We are filled with gratitude and love for our clients and dream team…
Some Simple Ideas To Help Us Connect When Apart
A series of ideas that help Work-From-Home teams stay connected,…
Highlighting “Micro Moments” As a Visual Identity Strategy
Shannon spoke with Shutterstock on 2020 photography trends
Global Brand Works’ approach to branding is industry agnostic
Shannon spoke with Reminder Media on how our process applies to real…
Communications During Crisis: 3 Do’s and 3 Don’ts
Our master storyteller Brad Hennig provides useful tips on crisis…
Recognize the Signs You Need a Brand Refresh
In an interview with ClassPass, we shared our thoughts on how to know…
All Voices Matter, an Example from Our Work with SFMOMA
Which internal teams should and should not get brand training?
Project Highlight: Event Theme and Visual Identity
The ask from Bank of The West was to lend strategic advice, unlock…
Another 5.0 Star Review on Clutch. The Project: Naming
Emily Clark of Clutch is our guest blogger for March.
A New Brand Story and Identity for Appnovation
Deep listening and solid strategy serve as foundation for successful…
A Peek Into Our Brand Workshop for Entrepreneurs at Draper University
Mansour AlShami summarizes the experience during our brand strategy…
Brand Strategy, Naming, Messaging, and Promotion of a New Internal Product Development tool for PayPal Teams: Panorama
Our challenge was make the complicated simple.
Why Brand Matters for Small Businesses
The unmatchable value of branding yourself as a small business and…
“The greatest sales deck I’ve ever seen” (a repost on storytelling from Andy Raskin)
This is lifted from a post on LinkedIn by Andy Raskin in September…
Brand Positioning and The Successful Digital Transformation of Netflix
Positioning the brand beyond the functional
How to tell a compelling brand story: Listen, Look, Leverage
As quoted from Caroline McNally in Wordstream's blog
5 ways to conduct internal brand training
Here is the cover of the workbook we use for internal brand training…
Introducing our latest rebrand: Sutherland
The challenge was to combine the precision and rigor of process with…
The best real estate branding of 2018
We were one of the branding "Pros" that advised The Close on 3 rules…
What’s your company’s unique superpower?
We sat down with Adobe, who asked our advice on how companies can…
It’s here – the rebrand master checklist!
We have identified 171 items to consider when updating your logo and…
Client Highlight: A New Brand Strategy for Credit Sesame
How we deliver relevant, authentic and differentiated brand strategy
Congratulations to our client PayPal, one of the fastest growing brands
PayPal continues to shoot up in Interbrand's Best Global Brands, and…
Cultural organizations are facing a paradigm shift
As we work with SFMOMA to re-articulate their brand strategy, we are…
Strong brands outperform the market
Strong brands drive acceleration in growth periods or retain value…
How AirBnb lives an authentic brand story.
A company can’t just tell a story for story’s sake- it has to BE a…
Announcing a new strategic partner: TransgressiveX
We have partnered with a new, super smart, tech-based innovator in…
A new PowerPoint template for LifeLock – an important expression of the brand
The importance of a good corporate PowerPoint template, and knowing…
PayPal moves to #90 in Interbrand’s Top Global Brands list
PayPal is soaring and we get to develop the company's first ever…
A new logo for political candidate Chris Koster
A differentiating identity sets Koster out from the crowd.
Rebranding: Don’t just change your logo, retell your story
The biggest mistake companies make when rebranding is to explain it…
7 Basic Tips for Logo Design Development
Don't cut corners on logo design - here are important tips to keep…
Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand
A great talk happened today on Leveraging and Enhancing the Financial…
From The Silicon Kind to the Salty Kind
Naming, brand architecture, and package design - in less than a month
Project Highlight: Strategic alignment in product naming for Vantiv
We took Vantiv on a little journey of organization and clarity.
