Recent Work and Other Thoughts

Without seamless execution, strategy goes nowhere

After finalizing a powerful rebrand, Achieve taps Global Brand Works steps for internal infusion of the new brand story

A robust dive into brand architecture delivers Aliro by Lendkey

Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.

In this B2B2C brand example, we share the story of project that required careful navigation of a complex, matrixed,…

When teams understand, care about and trust in the brand, they are more interested in being part of the story. T

Infusing the importance of brand in a tech-forward culture

Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a branding agency.

An authentic and relevant positioning better attracts top talent - and results in an award.

An Employer Brand for an Employer Brand: Employer Brand Value Platform, Talent Personas, Recruitment Messaging

Protecting legacy while modernizing

And we are not sharing just because we love to say the word "Scrolleytale."

An employer brand exists regardless of whether it's consciously crafted.

Start-up Human Rights Measurement Initiative is poised for the future with a brand architecture strategy and visual…

After many years of listening and talking to our clients, we've learned these are the best practices for success.

”Brand in a Box” is our super-efficient, fast-track brand development process we designed specifically for start-ups…

Actual first round names from a recent naming project. The winner: Aliro.

We developed the strategy, messaging, logo, animation, and visual identity for this innovative start-up.

Consistency is key to remaining "on brand"

A company’s values are different from what its brand stands for. This will clear the puzzlement.

The Journey Map podcast by Craft&Crew takes a look at the twists and turns of career paths.

A guest blog post from Dream Team Member, naming guru, and friend, Trent Farr

If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an annual brand tracker to…

Here is a montage of the competing messages we are hearing

Names that didn't make it.

Setting the stage for the future in a rapidly changing marketplace.

Australian Copywriter K. M. Wade asked us to help compile some great advice on branding for small businesses.

Planning to launch a brand training initiative in the New Year?  Here is a free resource to get you started: an…

You don’t need an expensive name or logo change to modernize.

Brands have financial value and sometimes that is hard to explain. Here is help.

We are filled with gratitude and love for our clients and dream team partners on this Valentine's day.

A series of ideas that help Work-From-Home teams stay connected, invigorated, and upbeat.

Shannon spoke with Shutterstock on 2020 photography trends

Shannon spoke with Reminder Media on how our process applies to real estate branding

Our master storyteller Brad Hennig provides useful tips on crisis communications

In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.

Which internal teams should and should not get brand training?

The ask from Bank of The West was to lend strategic advice, unlock ideation, remove costly obstacles, and leverage best…

Emily Clark of Clutch is our guest blogger for March.

Deep listening and solid strategy serve as foundation for successful Appnovation rebrand

Mansour AlShami summarizes the experience during our brand strategy workshop at Draper University

Our challenge was make the complicated simple.

The unmatchable value of branding yourself as a small business and the long term success that it dispenses from its…

Everything Communicates.

This is lifted from a post on LinkedIn by Andy Raskin in September 2016. We love this thinking and have applied it for…

Positioning the brand beyond the functional

You don't always have to go in order.

As quoted from Caroline McNally in Wordstream's blog

Here is the cover of the workbook we use for internal brand training for all new PayPal employees in on-boarding.

The challenge was to combine the precision and rigor of process with the usability and ease of design thinking.

We were one of the branding "Pros" that advised The Close on 3 rules to great real estate branding (but really, they…

We sat down with Adobe, who asked our advice on how companies can find their superpower.  Here is what we had to say:

We have identified 171 items to consider when updating your logo and visual identity.  

How we deliver relevant, authentic and differentiated brand strategy

Workshops can get people unstuck and provoke "a ha" moments

PayPal continues to shoot up in Interbrand's Best Global Brands, and is up 12% in 2017.

As we work with SFMOMA to re-articulate their brand strategy, we are taking a robust look at culture's purpose in an…

Strong brands drive acceleration in growth periods or retain value during recessions.

Smart guy, this John Stuart...

As a person in branding, this feels like murder.

A company can’t just tell a story for story’s sake- it has to BE a real story. Manufactured, made-up storytelling and…

We have partnered with a new, super smart, tech-based innovator in the customer insights space and can't wait to bring…

The importance of a good corporate PowerPoint template, and knowing how to use it

Spoiler alert: We like it.

We are one of Gramercy Institute's Most Valuable Partners in financial marketing

PayPal is soaring and we get to develop the company's first ever Global Brand Governance strategy

A differentiating identity sets Koster out from the crowd.

The biggest mistake companies make when rebranding is to explain it by making it about themselves. Resist the urge.

Don't cut corners on logo design - here are important tips to keep the design process on track.

A great talk happened today on Leveraging and Enhancing the Financial Brand in 2016 at The Grammercy Forum

In a recent client engagement, Global Brand Works was tasked with activating the brand internally among employees.…

Is it good? Is it bad? Does it matter?

Here's to new brands and new beginnings in 2016. Happy New Year!

Naming, brand architecture, and package design - in less than a month

Using video to convey the what and the why

We took Vantiv on a little journey of organization and clarity.

Extending a personal brand into a small business brand