Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

Without seamless execution, strategy goes nowhere

A New Brand Identity & Architecture for NCAT

Setting the stage for the future in a rapidly changing marketplace.

A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes

You don’t need an expensive name or logo change to modernize.

Shannon leading a brand workshop at SFMOMA

All Voices Matter, an Example from Our Work with SFMOMA

Which internal teams should and should not get brand training?

Project Highlight: Event Theme and Visual Identity

The ask from Bank of The West was to lend strategic advice, unlock ideation, remove costly…

A New Brand Story and Identity for Appnovation

Deep listening and solid strategy serve as foundation for successful Appnovation rebrand

A Peek Into Our Brand Workshop for Entrepreneurs at Draper University

Mansour AlShami summarizes the experience during our brand strategy workshop at Draper University

Back-Filling The Brand Story for Fresh Victor

You don't always have to go in order.

Introducing our latest rebrand: Sutherland

The challenge was to combine the precision and rigor of process with the usability and ease of…

Client Highlight: A New Brand Strategy for Credit Sesame

How we deliver relevant, authentic and differentiated brand strategy