We got featured in the Journey Map podcast!

The Journey Map podcast by Craft&Crew takes a look at the twists and turns of career paths.

The Name Game

A guest blog post from Dream Team Member, naming guru, and friend, Trent Farr

Take this simple 5-question quiz to understand brand health.

If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an…

A New Brand Identity & Architecture for NCAT

Setting the stage for the future in a rapidly changing marketplace.

A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes

You don’t need an expensive name or logo change to modernize.

A little trick to help explain brand financial value

Brands have financial value and sometimes that is hard to explain. Here is help.

Highlighting “Micro Moments” As a Visual Identity Strategy

Shannon spoke with Shutterstock on 2020 photography trends

Global Brand Works’ approach to branding is industry agnostic

Shannon spoke with Reminder Media on how our process applies to real estate branding

Recognize the Signs You Need a Brand Refresh

In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.

Shannon leading a brand workshop at SFMOMA

All Voices Matter, an Example from Our Work with SFMOMA

Which internal teams should and should not get brand training?

Project Highlight: Event Theme and Visual Identity

The ask from Bank of The West was to lend strategic advice, unlock ideation, remove costly…

A New Brand Story and Identity for Appnovation

Deep listening and solid strategy serve as foundation for successful Appnovation rebrand