Take this simple 5-question quiz to understand brand health.

If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an…

The Future of Work

Here is a montage of the competing messages we are hearing

Branding Advice for Small Businesses

Australian Copywriter K. M. Wade asked us to help compile some great advice on branding for small…

You are the heart of Global Brand Works.

We are filled with gratitude and love for our clients and dream team partners on this Valentine's…

Highlighting “Micro Moments” As a Visual Identity Strategy

Shannon spoke with Shutterstock on 2020 photography trends

Global Brand Works’ approach to branding is industry agnostic

Shannon spoke with Reminder Media on how our process applies to real estate branding

Communications During Crisis: 3 Do’s and 3 Don’ts

Our master storyteller Brad Hennig provides useful tips on crisis communications

Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

Without seamless execution, strategy goes nowhere

Shannon leading a brand workshop at SFMOMA

All Voices Matter, an Example from Our Work with SFMOMA

Which internal teams should and should not get brand training?

A Peek Into Our Brand Workshop for Entrepreneurs at Draper University

Mansour AlShami summarizes the experience during our brand strategy workshop at Draper University

Brands Live In Hearts And Minds

Everything Communicates.

“The greatest sales deck I’ve ever seen” (a repost on storytelling from Andy Raskin)

This is lifted from a post on LinkedIn by Andy Raskin in September 2016. We love this thinking and…