5 reasons why it’s important for employees to understand the brand
When teams understand, care about and trust in the brand, they are more interested in being part of…
A New Logo for a Special Property
Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a…
Defining the Employer Brand for Equinix
An authentic and relevant positioning better attracts top talent - and results in an award.
Kelly Services: Development of the Employer Brand Leads to 6% Improvement
An Employer Brand for an Employer Brand: Employer Brand Value Platform, Talent Personas,…
Monticelli’s brand refresh leverages the functional and adds the emotional
Protecting legacy while modernizing
Envisioning the future of work – Scrolleytale style
And we are not sharing just because we love to say the word "Scrolleytale."
What is an Employer Brand and Why is it so Important?
An employer brand exists regardless of whether it's consciously crafted.
Developing a non-profit human rights-focus brand: HRMI
Start-up Human Rights Measurement Initiative is poised for the future with a brand architecture…
Lykas: A brand is born using our proprietary ”Brand In A Box” approach
”Brand in a Box” is our super-efficient, fast-track brand development process we designed…
Our Naming Process: A Peek into the Sausage-Making
Actual first round names from a recent naming project. The winner: Aliro.
A new brand, messaging and identity for a challenger of the status quo
We developed the strategy, messaging, logo, animation, and visual identity for this innovative…
Our “On Brand Checklist” was featured in LeeLine Sourcing
Consistency is key to remaining "on brand"