PayPal moves to #90 in Interbrand’s Top Global Brands list

PayPal is soaring and we get to develop the company's first ever Global Brand Governance strategy

A new logo for political candidate Chris Koster

A differentiating identity sets Koster out from the crowd.

Rebranding: Don’t just change your logo, retell your story

The biggest mistake companies make when rebranding is to explain it by making it about themselves....

7 Basic Tips for Logo Design Development

Don't cut corners on logo design - here are important tips to keep the design process on track.

Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand

A great talk happened today on Leveraging and Enhancing the Financial Brand in 2016 at The Grammercy...

How Employees “Get” Brand

In a recent client engagement, Global Brand Works was tasked with activating the brand internally...

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The new UBER branding

Is it good? Is it bad? Does it matter?

Happy New Year!

Here's to new brands and new beginnings in 2016. Happy New Year!

From The Silicon Kind to the Salty Kind

Naming, brand architecture, and package design - in less than a month

A Sales Demo Video For Start Up App Company, Shelvz

Using video to convey the what and the why

Project Highlight: Strategic alignment in product naming for Vantiv

We took Vantiv on a little journey of organization and clarity.

A unique brand for a unique artist

Extending a personal brand into a small business brand