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Over time, your brand will become one of your most valuable assets, and will contribute to your revenue and overall business success. Now is the time to create your brand story.
To illustrate each deliverable, we’ve created examples based on a brand called Chillixirs, which is a start-up technology company who makes optimized mixers for cocktails and mocktails.
You can’t skip this part. Your brand strategy will be the foundation for everything you do.
Brand Strategy
Messaging
Chillixers are chilled, organic mixers for cocktails and mocktails based on patented optimization mix technology.
Your logo, visual identity system and name will be derived from your brand strategy.
Brand Strategy
Messaging
Chillixers are chilled, organic mixers for cocktails and mocktails based on patented optimization mix technology.
Naming
Logo and Visual Identity System
Visual Identity Guidelines
Choose from our range of add-ons to build and strengthen your brand in specific areas.
Brand Tone and Voice
$5,000 — A rule book and guide to keep your brand's voice consistent across your website, newsletters, or social media. A must have for anyone who is communicating on behalf of your brand!
PowerPoint Template
$4,000
Business Card Design
$1,000
Employee Brand Book
$6,000 — Share your brand story with employees, explain why it is important, what their role is in growing your brand.
Employee Brand Training eLearning
$10,000 — A self-directed, web-based, interactive and fun module educates your team on ways they can bring your brand to life.
Custom Photo Library
$5,000 — We will create and deliver 10 on-brand images, unique to you, that you can use in all of your communication materials.
Employee Intranet
$250/mo — Give your team all the resources they need to protect your brand: Downloadable logos and templates, an image library, iconography, trademarking guidelines, etc.
Environmental Branding
Custom Price — Our design team will make your brand ethos come to life in your office space.
Basic Website
$3,000 — 6-page basic website placeholder will showcase your new brand and messaging, describe your offering, and introduce your team.
GBW will survey your business position within the marketplace and collect information on user/prospect mindset, the competition, company vision, dependencies and requirements.
GBW will conduct a workshop with your team to explore competitive set, consumer mindset, company goals and work through our first draft of the brand strategy, covering What It Is/ Functional Equities/ Emotional Benefits/ Brand Personality/ Brand Positioning/ Heart of the Brand Promise. Here is an example.
GBW will present the brand strategy in the first meeting, collect feedback, and present the almost-final in the second meeting. By the end of the week, you will have your brand strategy.
In two meetings, we will create and finalize key messages, which will include One-Sentence description/ elevator pitch/ 5-7 descriptive sound bytes. See an example of messaging here.
Global Brand Works will use the brand strategy as the foundation for your brand name. It will be pre-screened for trademarkability, but your legal counsel will be the one to give it the final go-ahead.
The first meeting this week will be to review initial logo designs. In the second meeting we will narrow them down to a group of finalists, plus have our first discussions around color palette.
In the first meeting this week we will lock in the final logo, and continue to develop visual identity elements such as secondary palette, typography, and imagery style. In the second meeting we will focus on all visual identity elements.
After finalizing the visual identity elements in the first meeting, Global Brand Works will write up the rules on how your brand identity is to be applied. See an example of VI guidelines here.
Having a clear and succinct brand strategy informs employees, writers, and designers on how you should show up to the world. Elements get created in fewer rounds of creative review, creating time efficiencies and saving money. And you show up consistently, everywhere, creating a reputation and promise in the hearts and minds of your customers.
Chillixers is a technology start up. Here is how their sales presentation would be created, with and without a brand strategy to inform its look and its messaging.
Brand strategy informs messaging, and messaging informs how you describe yourself to all of your audiences, whether it be internal or external. Without brand strategy, different writers come up with different copy.
NOW HIRING: Project Manager – Chillixers
Chillixirs is a foodservice startup dedicated to bringing organic juice mixers to a wider audience. Our team is comprised of dedicated food researchers and marketers. At Chillixirs, we believe good food is the key to unlocking memorable experiences. We're looking for an individual who is excited to build our next generation products to make people feel better about the world.
NOW HIRING: Project Manager – Chillixers
Be inspiring. Be inventive. Have fun. Chillixirs is hiring a project manager.
Chillixirs is a technology start-up that is challenging the cocktail-mixing mindset of the world. We have developed patented technology that optimizes the mix of vitamins, minerals and sugars in each bottle. The result is foolproof, delectable cocktails made of all-natural, organic ingredients that come in 100% compostable packaging.
We value innovation, invention, and enjoyment in each and every employee, because we believe that people make the difference. Are you ready for the challenge?
Here is a social media feed example from Chillixirs, a technology start-up. Without brand strategy, the images are random and off-brand. With brand strategy, images are selected that further the company's brand story.
The Chillixirs brand strategy, which can be found here, informs packaging, like everything else.
Thanks for your interest in Brand in a Box! We have received your submission and will be in touch within the next couple of days. We look forward to learning more about your business and showing you what your future brand can do!