When we define brands and their visual identities, we always include recommendations on imagery style and in our conversation with @Shutterstock, we shared a tip on how we achieve authenticity with “micro moments”

From the blog post:

“One way to get those authentic photos is to focus on ordinary, everyday moments that everyone can relate to.

We look for images that tell a unique story in the form of micro-moments. For example, in this image by @jacoblundphoto, you can sense the movement and anticipation of this woman, who is about to step out of her car and into something important.

We avoid stock imagery that shows people overly happy, blissfully joyful, and which excludes diversity. Images that capture authentic stories, that show diverse humans, and that capture micro-moments are the ones that we select to best represent the brands and clients we serve.

See the full post here: https://www.shutterstock.com/…/images-marketing…