You’ve created a banner ad, a splash page, a job description, or a social media post. Here is a checklist of 8 questions to make sure it supports your brand before it goes live:
- Does it communicate the spirit of the heart of the brand promise?
- Does it reinforce the right end-user benefits?
- Have you referenced product architecture guidelines?
- Are you using the right fonts and colors, and logo?
- Does the imagery reflect the look, tone and feel that is put forward in the guidelines?
- Does the tone reflect brand voice?
- Does it do anything to put the brand or intellectual property at risk?
- Has it been submitted to and approved by the right internal groups, such as the brand team and/or legal/ compliance?
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