You’ve created a banner ad, a splash page, a job description, or a social media post.  Here is a checklist of 8 questions to make sure it supports your brand before it goes live:   

  1. Does it communicate the spirit of the heart of the brand promise?
  2. Does it reinforce the right end-user benefits?
  3. Have you referenced product architecture guidelines?
  4. Are you using the right fonts and colors, and logo?
  5. Does the imagery reflect the look, tone and feel that is put forward in the guidelines? 
  6. Does the tone reflect brand voice?
  7. Does it do anything to put the brand or intellectual property at risk?
  8. Has it been submitted to and approved by the right internal groups, such as the brand team and/or legal/ compliance?

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