Mark JohnsonPassionate web designer and art lover. Rebranding: Don’t just change your logo, retell your storyMay 15, 2016Observations,Rebrandingrebrand,brand story,instagramThe biggest mistake companies make when rebranding is to explain it by making it about themselves. Resist the urge. A new logo for political candidate Chris KosterJune 30, 2016Client Work,Branding,Visual IdentityDesign,logo,branding,chris koster,identity,small but mightyA differentiating identity sets Koster out from the crowd. PayPal moves to #90 in Interbrand’s Top Global Brands listSeptember 30, 2016Observations,Brandingpaypal,interbrand,best global brands,brand governancePayPal is soaring and we get to develop the company's first ever Global Brand Governance strategy
