Blog

Extending a personal brand into a small business brand

We took Vantiv on a little journey of organization and clarity.

Using video to convey the what and the why

Naming, brand architecture, and package design - in less than a month

Here's to new brands and new beginnings in 2016. Happy New Year!

Is it good? Is it bad? Does it matter?

In a recent client engagement, Global Brand Works was tasked with activating the brand internally among employees. After explaining the…

A great talk happened today on Leveraging and Enhancing the Financial Brand in 2016 at The Grammercy Forum

Don't cut corners on logo design - here are important tips to keep the design process on track.

The biggest mistake companies make when rebranding is to explain it by making it about themselves. Resist the urge.

A differentiating identity sets Koster out from the crowd.

PayPal is soaring and we get to develop the company's first ever Global Brand Governance strategy

We are one of Gramercy Institute's Most Valuable Partners in financial marketing

Spoiler alert: We like it.

The importance of a good corporate PowerPoint template, and knowing how to use it

We have partnered with a new, super smart, tech-based innovator in the customer insights space and can't wait to bring them around!

A company can’t just tell a story for story’s sake- it has to BE a real story. Manufactured, made-up storytelling and false promises will…

As a person in branding, this feels like murder.

Smart guy, this John Stuart...

Strong brands drive acceleration in growth periods or retain value during recessions.

As we work with SFMOMA to re-articulate their brand strategy, we are taking a robust look at culture's purpose in an increasingly complex…

PayPal continues to shoot up in Interbrand's Best Global Brands, and is up 12% in 2017.

Workshops can get people unstuck and provoke "a ha" moments

How we deliver relevant, authentic and differentiated brand strategy

We have identified 171 items to consider when updating your logo and visual identity.  

We sat down with Adobe, who asked our advice on how companies can find their superpower.  Here is what we had to say:

We were one of the branding "Pros" that advised The Close on 3 rules to great real estate branding (but really, they apply to all…

The challenge was to combine the precision and rigor of process with the usability and ease of design thinking.

Here is the cover of the workbook we use for internal brand training for all new PayPal employees in on-boarding.

As quoted from Caroline McNally in Wordstream's blog

You don't always have to go in order.

Positioning the brand beyond the functional

This is lifted from a post on LinkedIn by Andy Raskin in September 2016. We love this thinking and have applied it for our clients, and so…

Everything Communicates.

The unmatchable value of branding yourself as a small business and the long term success that it dispenses from its application.

Our challenge was make the complicated simple.

Mansour AlShami summarizes the experience during our brand strategy workshop at Draper University

Deep listening and solid strategy serve as foundation for successful Appnovation rebrand

Emily Clark of Clutch is our guest blogger for March.

Which internal teams should and should not get brand training?

Planning to launch a brand training initiative in the New Year?  Here is a free resource to get you started: an approach to make your brand…

The ask from Bank of The West was to lend strategic advice, unlock ideation, remove costly obstacles, and leverage best practices to…

Setting the stage for the future in a rapidly changing marketplace.

Without seamless execution, strategy goes nowhere

In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.

Names that didn't make it.

Our master storyteller Brad Hennig provides useful tips on crisis communications

Shannon spoke with Reminder Media on how our process applies to real estate branding

Shannon spoke with Shutterstock on 2020 photography trends

Here is a montage of the competing messages we are hearing

A series of ideas that help Work-From-Home teams stay connected, invigorated, and upbeat.

When teams understand, care about and trust in the brand, they are more interested in being part of the story. T

We are filled with gratitude and love for our clients and dream team partners on this Valentine's day.

If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an annual brand tracker to measure brand…

Australian Copywriter K. M. Wade asked us to help compile some great advice on branding for small businesses.

A guest blog post from Dream Team Member, naming guru, and friend, Trent Farr

The Journey Map podcast by Craft&Crew takes a look at the twists and turns of career paths.

A company’s values are different from what its brand stands for. This will clear the puzzlement.

Protecting legacy while modernizing

Consistency is key to remaining "on brand"

”Brand in a Box” is our super-efficient, fast-track brand development process we designed specifically for start-ups and small……

We developed the strategy, messaging, logo, animation, and visual identity for this innovative start-up.

Introducing Aliro by Lendkey

Actual first round names from a recent naming project. The winner: Aliro.

And we are not sharing just because we love to say the word "Scrolleytale."

Our pro-bono client, start-up Human Rights Measurement Initiative, reaches its first big milestone (after developing their branding, that…

In this B2B2C brand example, we share the story of project that required careful navigation of a complex, matrixed, global,…

After many years of listening and talking to our clients, we've learned these are the best practices for success.

You don’t need an expensive name or logo change to modernize.

Brands have financial value and sometimes that is hard to explain. Here is help.

An authentic and relevant positioning better attracts top talent - and results in an award.

Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.