A new logo for political candidate Chris Koster

Chris Koster is running for Governor of Missouri and he tapped Global Brand Works for an identity.  The evaluation criteria was: strength, leadership, experience, longstanding commitment, dedication to rural and urban communities alike, friendly, and caring.

A bird soars up to the sky, referencing forward movement, freedom, achievement, heights.

Most importantly, the identity needed to show differentiation from the other candidates – here is what the landscape looks like:

Screen Shot 2017-06-30 at 10.23.24 AMChris was a pleasure to work, intelligent, gracious, and thoughtful.   We wish him the best!