PayPal moves to #90 in Interbrand’s Top Global Brands list

PayPal is soaring and we get to develop the company's first ever Global Brand Governance strategy


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A new logo for political candidate Chris Koster

A differentiating identity sets Koster out from the crowd.


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7 Basic Tips for Logo Design Development

Don't cut corners on logo design - here are important tips to keep the design process on track.


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Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand

A great talk happened today on Leveraging and Enhancing the Financial Brand in 2016 at The Grammercy Forum


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How Employees “Get” Brand

In a recent client engagement, Global Brand Works was tasked with activating the brand internally among employees. After explaining the “why” and the “what” to…


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From The Silicon Kind to the Salty Kind

Naming, brand architecture, and package design - in less than a month


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A unique brand for a unique artist

Extending a personal brand into a small business brand


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