Protected: Project Highlight: Event Theme and Visual Identity

The ask from Bank of The West was to lend strategic advice, unlock ideation, remove costly...

What’s your company’s unique superpower?

We sat down with Adobe, who asked our advice on how companies can find their superpower.  Here is...

HRMI launches first data visualization website

Our pro-bono client, start-up Human Rights Measurement Initiative, reaches its first big milestone...

Its here – the rebrand master checklist!

We have identified 171 items to consider when updating your logo and visual identity.  

5 Ways to conduct internal brand training

Here is the cover of the workbook we use for internal brand training for all new PayPal employees in...

Financial wellness, money, and the consumer mindset

Here is an example of barrage of messages hitting consumers - practically hourly - about finances,...

The brand workshop – why?

Workshops can get people unstuck and provoke "a ha" moments

Congratulations to our client PayPal, one of the fastest growing brands

PayPal continues to shoot up in Interbrand's Best Global Brands, and is up 12% in 2017.

Cultural organizations are facing a paradigm shift

As we work with SFMOMA to re-articulate their brand strategy, we are taking a robust look at...

Introducing our latest rebrand: Sutherland

The challenge was to combine the precision and rigor of process with the usability and ease of...

Strong brands outperform the market

Strong brands drive acceleration in growth periods or retain value during recessions.

Rebranding: Don’t just change your logo, retell your story

The biggest mistake companies make when rebranding is to explain it by making it about themselves....