A Peek Into Our Brand Workshop for Entrepreneurs at Draper University
Mansour AlShami capsules his experience during our brand strategy workshop at Draper University
Why Brand Matters for Small Businesses
The unmatchable value of branding yourself as a small business and the long term success that it...
Rebranding: Don’t just change your logo, retell your story
The biggest mistake companies make when rebranding is to explain it by making it about themselves....
“The greatest sales deck I’ve ever seen” (a repost on storytelling from Andy Raskin)
This is lifted from a post on LinkedIn by Andy Raskin in September 2016. We love this thinking and...
5 reasons why it’s important for employees to understand the brand
When teams understand, care about and trust in the brand, they are more interested in being part of...
Brand Positioning and The Successful Digital Transformation of Netflix
Positioning the brand beyond the functional
Do the words “Brand” and “Values” mean different things?
A company’s values are different from what its brand stands for. This will clear the puzzlement.
A free global brand training curriculum template
Planning to launch a brand training initiative in the New Year? Here is a free resource to get you...
How to tell a compelling brand story: Listen, Look, Leverage
As quoted from Caroline McNally in Wordstream's blog
5 ways to conduct internal brand training
Here is the cover of the workbook we use for internal brand training for all new PayPal employees in...
Strong brands outperform the market
Strong brands drive acceleration in growth periods or retain value during recessions.