Redesigning A Global Onboarding Exercise for PayPal
Without seamless execution, strategy goes nowhere
Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works steps for internal infusion of…
Inside the development of a market maker brand
A robust dive into brand architecture delivers Aliro by Lendkey
We loved developing the sustainability Xpanse brand from scratch.
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
Branding for a global consortium: CCC Digital Key
In this B2B2C brand example, we share the story of project that required careful navigation of a…
5 reasons why it’s important for employees to understand the brand
When teams understand, care about and trust in the brand, they are more interested in being part of…
Applied Materials: Brand Management Roadmap and Internal Training for the C-Suite
Infusing the importance of brand in a tech-forward culture
A New Logo for a Special Property
Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a…
Defining the Employer Brand for Equinix
An authentic and relevant positioning better attracts top talent - and results in an award.
Kelly Services: Development of the Employer Brand Leads to 6% Improvement
An Employer Brand for an Employer Brand: Employer Brand Value Platform, Talent Personas,…
Monticelli’s brand refresh leverages the functional and adds the emotional
Protecting legacy while modernizing