A little trick to help explain brand financial value

Brands have financial value and sometimes that is hard to explain. Here is help.

Activating Internal Culture: Nine Essential Practices

After many years of listening and talking to our clients, we've learned these are the best practices...

Some Simple Ideas To Help Us Connect When Apart

A series of ideas that help Work-From-Home teams stay connected, invigorated, and upbeat.

The Future of Work

Here is a montage of the competing messages we are hearing

Highlighting “Micro Moments” As a Visual Identity Strategy

Shannon spoke with Shutterstock on 2020 photography trends

Global Brand Works’ approach to branding is industry agnostic

Shannon spoke with Reminder Media on how our process applies to real estate branding

Do the words “Brand” and “Values” mean different things?

A company’s values are different from what its brand stands for. This will clear the puzzlement.

Recognize the Signs You Need a Brand Refresh

In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.

Communications During Crisis: 3 Do’s and 3 Don’ts

Our master storyteller Brad Hennig provides useful tips on crisis communications

Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

Without seamless execution, strategy goes nowhere