Our Naming Process: A Peek into the Sausage-Making

Actual first round names from a recent naming project. The winner: Aliro.

Introducing new branding for a global consortium: CCC Digital Key

In this B2B2C brand example, we share the story of project that required careful navigation of a...

Activating Internal Culture: Nine Essential Practices

After many years of listening and talking to our clients, we've learned these are the best practices...

Take this simple 5-question quiz to understand brand health.

If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an...

Recognize the Signs You Need a Brand Refresh

In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.

Envisioning the future of work – Scrolleytale style

And we are not sharing just because we love to say the word "Scrolleytale."

You are the heart of Global Brand Works.

We are filled with gratitude and love for our clients and dream team partners on this Valentine's...

A new brand, messaging and identity for a challenger of the status quo

We developed the strategy, messaging, logo, animation, and visual identity for this innovative...

A little trick to help explain brand financial value

Brands have financial value and sometimes that is hard to explain. Here is help.

Some Simple Ideas To Help Us Connect When Apart

A series of ideas that help Work-From-Home teams stay connected, invigorated, and upbeat.

The Future of Work

Here is a montage of the competing messages we are hearing