Introducing Xpanse: A brand built from scratch which is disrupting an established category
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes
You don’t need an expensive name or logo change to modernize.
Introducing new branding for a global consortium: CCC Digital Key
In this B2B2C brand example, we share the story of project that required careful navigation of a...
Activating Internal Culture: Nine Essential Practices
After many years of listening and talking to our clients, we've learned these are the best practices...
Our Naming Process: A Peek into the Sausage-Making
Actual first round names from a recent naming project. The winner: Aliro.
Take this simple 5-question quiz to understand brand health.
If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an...
Defining the Employer Brand for Equinix
An authentic and relevant positioning better attracts top talent - and results in an award.
Envisioning the future of work – Scrolleytale style
And we are not sharing just because we love to say the word "Scrolleytale."
You are the heart of Global Brand Works.
We are filled with gratitude and love for our clients and dream team partners on this Valentine's...
A new brand, messaging and identity for a challenger of the status quo
We developed the strategy, messaging, logo, animation, and visual identity for this innovative...