ArchIQ: Engineering a Brand rooted in Visionary Precision
The notion of a camera lens inspires brand strategy, messaging, logo, and visual identity
Living the Brand at American Express: A Year-Round Strategy
Internal brand engagement is more than a one-time training session.
When to Rebrand: Signals It’s Time to Evolve
More Than a Logo: The Real Reasons Companies Rebrand
Inside the development of a market maker brand
A robust dive into brand architecture delivers Aliro by Lendkey
Developing a non-profit human rights-focus brand: HRMI
Start-up Human Rights Measurement Initiative is poised for the future with a brand architecture…
Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works for internal infusion of the…
Defining the Employer Brand for Equinix
An authentic and relevant positioning better attracts top talent - and results in an award.
9 Essential Practices to Activating Internal Culture
After many years of listening and talking to our clients, we've learned these are the best…
Internal Brand Training Program for PayPal results in 75.4% improvement
Here is the cover of a workbook used in onboarding for all new PayPal employees.
We loved developing the sustainability Xpanse brand from scratch.
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
A New Logo for a Special Property
Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a…
Evolving the Employer Brand After M&A
Laying the Foundation for a Successful Internal Brand that Upleveles Recruiting and Retention