Kelly Services: Development of the Employer Brand Leads to 6% Improvement
An Employer Brand for an Employer Brand: Employer Brand Value Platform, Talent Personas,…
We loved developing the sustainability Xpanse brand from scratch.
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
Defining the Employer Brand for Equinix
An authentic and relevant positioning better attracts top talent - and results in an award.
A little trick to help explain brand financial value
Brands have financial value and sometimes that is hard to explain. Here is help.
A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes
You don’t need an expensive name or logo change to modernize.
9 Essential Practices to Activating Internal Culture
After many years of listening and talking to our clients, we've learned these are the best…
Introducing new branding for a global consortium: CCC Digital Key
In this B2B2C brand example, we share the story of project that required careful navigation of a…
Developing a non-profit human rights-focus brand: HRMI
Our pro-bono client, start-up Human Rights Measurement Initiative, reaches its first big milestone…
Envisioning the future of work – Scrolleytale style
And we are not sharing just because we love to say the word "Scrolleytale."
Our Naming Process: A Peek into the Sausage-Making
Actual first round names from a recent naming project. The winner: Aliro.
A new brand, messaging and identity for a challenger of the status quo
We developed the strategy, messaging, logo, animation, and visual identity for this innovative…