Living the Brand at American Express: A Year-Round Strategy

American Express had recently aligned on a new Purpose.  That lead to a visual…


Evolving the Employer Brand After M&A

Recent mergers and acquisitions had reshaped PRO Unlimited (now Magnit),…


Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama

The biggest challenge: Change FatigueWe understood readily that the right…


9 Essential Practices to Activating Internal Culture

When it comes to developing internal campaigns on activating culture, we…


Defining the Employer Brand for Equinix

Enjoy this 3-minute story on how we helped Equinix develop the Employer and…


Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

In this exercise, employees must resolve financial insecurity challenges of…