A free global brand training curriculum template

Planning to launch a brand training initiative in the New Year?  Here is a free...


Project Highlight: Event Theme and Visual Identity

It was the 10-year anniversary of the department’s inception, and so...


It's here - the rebrand master checklist!

Some things are obvious: website, collateral, PowerPoint, business cards,...


Congratulations to our client PayPal, one of the fastest growing brands

Since PayPal hired Global Brand Works in 2016 to create the company’s...


How Employees “Get” Brand

How Employees “Get” Brand    By Caroline McNally Partner and...