Brand Management Roadmap and Internal Training for the C-Suite
Infusing the importance of brand in a tech-forward culture. Most brand…
Internal Brand Training Program results in 75.4% improvement
PayPal recognized that every single employee—from customer service…
Redesigning A Global Onboarding Exercise for PayPal
In this exercise, employees must resolve financial insecurity challenges of…
What is an Employer Brand and Why is it so Important?
What is an Employer Brand? An employer brand is essentially a company's…
Paychex: Internal Activation of a Vision
Paychex, a leading provider of HR, payroll, and employee benefits for small- to…
All Voices Matter, an Example from Our Work with SFMOMA
Here is Shannon leading a fun and interactive brand workshop at SFMOMA. The…
Lifelock by Norton: Brand Governance Tools and Training
When LifeLock rebranded—and later joined forces with Norton—Global Brand Works…