ArchIQ: Engineering a Brand rooted in Visionary Precision
The notion of a camera lens inspires brand strategy, messaging, logo, and…
Living the Brand at American Express: A Year-Round Strategy
American Express had recently aligned on a new Purpose. That lead to a visual…
Inside the development of a market maker brand
FinTech brand LendKey, (via our fabulous partners at Archie Group),…
Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works for…
Defining the Employer Brand for Equinix
Enjoy this 3-minute story on how we helped Equinix develop the Employer and…
Internal Brand Training Program for PayPal results in 75.4% improvement
PayPal recognized that every single employee—from customer service…
We loved developing the sustainability Xpanse brand from scratch.
Xpanse brings breakthrough solar power technology to RV’ers. The…
Evolving the Employer Brand After M&A
Recent mergers and acquisitions had reshaped PRO Unlimited (now Magnit),…
Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location
The standard location symbol is turned on its side to double as a lower case…
A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh
After a decade of success, Katie Raffetto elevates her firm with a powerful new…