Living the Brand at American Express: A Year-Round Strategy
American Express had recently aligned on a new Purpose. That lead to a visual…
We loved developing the sustainability Xpanse brand from scratch.
Xpanse brings breakthrough solar power technology to RV’ers. The…
Internal Brand Training Program for PayPal results in 75.4% improvement
PayPal recognized that every single employee—from customer service…
Evolving the Employer Brand After M&A
Recent mergers and acquisitions had reshaped PRO Unlimited (now Magnit),…
Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location
The standard location symbol is turned on its side to double as a lower case…
ArchIQ: Engineering a Brand rooted in Visionary Precision
The notion of a camera lens inspires brand strategy, messaging, logo, and…
A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh
After a decade of success, Katie Raffetto elevates her firm with a powerful new…
Defining the Employer Brand for Equinix
Enjoy this 3-minute story on how we helped Equinix develop the Employer and…
Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works for…
Inside the development of a market maker brand
FinTech brand LendKey, (via our fabulous partners at Archie Group),…