A new brand, messaging and identity for a challenger of the status quo

Livin’ Quality is a personal development platform for people aged 16-26. Via...


Highlighting "Micro Moments" As a Visual Identity Strategy

When we define brands and their visual identities, we always include...


Global Brand Works' approach to branding is industry agnostic

In a reposting from Reminder Media: A guide that answers all your burning...


Communications During Crisis: 3 Do's and 3 Don'ts

COVID-19 is forcing companies of all sizes to quickly assess their way of...


Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

In this exercise, employees must resolve financial insecurity challenges of...


A Peek Into Our Brand Workshop for Entrepreneurs at Draper University

Mansour AlShamsi shares his personal narrative in regards to Global Brand...


Brands Live In Hearts And Minds

We created this video compilation to show how everything communicates. In...


"The greatest sales deck I've ever seen" (a repost on storytelling from Andy Raskin)

The following was lifted from a post on LinkedIn by Andy Raskin in September...