Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama

The biggest challenge: Change FatigueWe understood readily that the right…


Living the Brand at American Express: A Year-Round Strategy

American Express had recently aligned on a new Purpose.  That lead to a visual…


Defining the Employer Brand for Equinix

Enjoy this 3-minute story on how we helped Equinix develop the Employer and…


Paychex: Internal Activation of a Vision

Paychex, a leading provider of HR, payroll, and employee benefits for small- to…