Living the Brand at American Express: A Year-Round Strategy
American Express had recently aligned on a new Purpose. That lead to a visual…
Redesigning A Global Onboarding Exercise for PayPal
In this exercise, employees must resolve financial insecurity challenges of…
Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works for…
What is an Employer Brand and Why is it so Important?
What is an Employer Brand? An employer brand is essentially a company's…
Naming, Messaging, and Promotion of a New Internal Product Development tool for PayPal: Panorama
The biggest challenge: Change FatigueWe understood readily that the right…
Internal Brand Training Program results in 75.4% improvement
PayPal recognized that every single employee—from customer service…