Do the words "Brand" and "Values" mean different things?
The answer is yes. We even find ourselves mincing these words from time to…
When to Rebrand: Signals It’s Time to Evolve
There are many catalysts for a rebrand—and they tend to look the same whether…
Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works for…
We loved developing the sustainability Xpanse brand from scratch.
Xpanse brings breakthrough solar power technology to RV’ers. The…
Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama
The biggest challenge: Change FatigueWe understood readily that the right…
A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh
After a decade of success, Katie Raffetto elevates her firm with a powerful new…
ArchIQ: Engineering a Brand rooted in Visionary Precision
The notion of a camera lens inspires brand strategy, messaging, logo, and…
Living the Brand at American Express: A Year-Round Strategy
American Express had recently aligned on a new Purpose. That lead to a visual…
Inside the development of a market maker brand
FinTech brand LendKey, (via our fabulous partners at Archie Group),…
Developing a non-profit human rights-focus brand: HRMI
HRMI is the first global initiative to track the human rights performance of…