Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama
The biggest challenge: Change FatigueWe understood readily that the right…
Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location
The standard location symbol is turned on its side to double as a lower case…
ArchIQ: Engineering a Brand rooted in Visionary Precision
The notion of a camera lens inspires brand strategy, messaging, logo, and…
Brand Management Roadmap and Internal Training for the C-Suite
Infusing the importance of brand in a tech-forward culture. Most brand…
A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh
After a decade of success, Katie Raffetto elevates her firm with a powerful new…
Internal Brand Training Program results in 75.4% improvement
PayPal recognized that every single employee—from customer service…
Living the Brand at American Express: A Year-Round Strategy
American Express had recently aligned on a new Purpose. That lead to a visual…
Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works for…
Inside the development of a market maker brand
FinTech brand LendKey, (via our fabulous partners at Archie Group),…
We loved developing the sustainability Xpanse brand from scratch.
Xpanse brings breakthrough solar power technology to RV’ers. The…