Evolving the Employer Brand After M&A
Recent mergers and acquisitions had reshaped PRO Unlimited (now Magnit),…
Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location
The standard location symbol is turned on its side to double as a lower case…
Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama
The biggest challenge: Change FatigueWe understood readily that the right…
ArchIQ: Engineering a Brand rooted in Visionary Precision
The notion of a camera lens inspires brand strategy, messaging, logo, and…
Brand Management Roadmap and Internal Training for the C-Suite
Infusing the importance of brand in a tech-forward culture. Most brand…
A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh
After a decade of success, Katie Raffetto elevates her firm with a powerful new…
Internal Brand Training Program results in 75.4% improvement
PayPal recognized that every single employee—from customer service…
Living the Brand at American Express: A Year-Round Strategy
American Express had recently aligned on a new Purpose. That lead to a visual…
Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works for…
Inside the development of a market maker brand
FinTech brand LendKey, (via our fabulous partners at Archie Group),…