ArchIQ: Engineering a Brand rooted in Visionary Precision
The notion of a camera lens inspires brand strategy, messaging, logo, and…
Living the Brand at American Express: A Year-Round Strategy
American Express had recently aligned on a new Purpose. That lead to a visual…
When to Rebrand: Signals It’s Time to Evolve
There are many catalysts for a rebrand—and they tend to look the same whether…
Inside the development of a market maker brand
FinTech brand LendKey, (via our fabulous partners at Archie Group),…
Developing a non-profit human rights-focus brand: HRMI
HRMI is the first global initiative to track the human rights performance of…
Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works for…
Internal Brand Training Program for PayPal results in 75.4% improvement
PayPal recognized that every single employee—from customer service…
We loved developing the sustainability Xpanse brand from scratch.
Xpanse brings breakthrough solar power technology to RV’ers. The…
A New Logo for a Special Property
Sparkle House needed an identity that reflects its architectural uniqueness…
Evolving the Employer Brand After M&A
Recent mergers and acquisitions had reshaped PRO Unlimited (now Magnit),…