Monticelli’s brand refresh leverages the functional and adds the emotional

An updated brand story preserves a deep-rooted legacy and poises...


Introducing Xpanse: A brand built from scratch which is disrupting an established category

Xpanse brings breakthrough solar power technology to RV’ers. The compact...


Introducing new branding for a global consortium: CCC Digital Key

In this B2B2C brand example, we share the story of project that required...


Our Naming Process: A Peek into the Sausage-Making

Of all the disciplines in the world of branding, coming up with a compelling,...