We loved developing the sustainability Xpanse brand from scratch.

Xpanse brings breakthrough solar power technology to RV’ers. The compact…


A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes

Virginia Barash is a long-time friend and loyal client. We’ve supported…


Introducing new branding for a global consortium: CCC Digital Key

In this B2B2C brand example, we share the story of project that required…


Developing a non-profit human rights-focus brand: HRMI

HRMI is the first global initiative to track the human rights performance of…


Our Naming Process: A Peek into the Sausage-Making

Of all the disciplines in the world of branding, coming up with a compelling,…


Lykas: A brand is born using our proprietary ”Brand In A Box” approach

What is GBW's "Brand in a Box?" As they say, big things come in small…


Monticelli’s brand refresh leverages the functional and adds the emotional

An updated brand story preserves a deep-rooted legacy and poises Monticelli…