The brand workshop - why?

For our client, Fresh Victor, who asked for help in developing their brand...


Congratulations to our client PayPal, one of the fastest growing brands

Since PayPal hired Global Brand Works in 2016 to create the company’s...


Photo credit: LA TImes

Oh Virgin! Are you really going to go?

Oh Virgin!  Are you really going to go? Commonly, the acquiring brand...


A new PowerPoint template for LifeLock - an important expression of the brand

Everybody loves to hate PowerPoint.  Its a necessary and pervasive part of...


PayPal moves to #90 in Interbrand's Top Global Brands list

The results are in!  PayPal entered Interbrand’s Top Global Brands list...


Rebranding: Don't just change your logo, retell your story

Position your rebrand as a way to prepare for the future and to better serve...