Bank of the West: Branding an Internal Event

Bank of the West’ (now BMO) Small Business Enterprise Division needed someting special to commorate the 10-year anniversary of the department’s inception.  

The goal was to leave an 850-person team motivated and inspired, in a time when the dust was settling after many changes: reorganiztions, acquisitions, and mergers had left staff in a constant state of having to embrace new ways of working. 

The future was looking bright.  Something great was on the horizon – and this was the key insight that fed the creative brief for Global Brand Works to create a name, theme, and all the content for a 2-day in-person roadshow. We were SO up for the challenge!  

On The Verge Of Something Great.

After several rounds of creative development and refinement, the theme was set: On The Verge of Something Great. The idea captures the energy, anticipation, and determination of an organization poised for a breakthrough. It suggests that all the groundwork has been laid, momentum is building, and the next step could be transformative. 

To ground that energy visually, we created a graphic connector derived from an undulating spiral graphic, designed leveraging the bank’s existing color palette.  It needed to stand out, but work within the esisting visual identity system.  Typography is bold, and applied vertically to convey that we were not going along with the status quo:

Global Brand Works created and produced  all of the event’s materials, including two dynamic and visually-impactful key note presentations.