Here is Shannon leading a fun and interactive brand workshop at SFMOMA. The audience? The museum’s security personnel.

Everything communicates. Interactions, signage, smells, other visitors, access, are all touch points that make a brand come to life in hearts and minds. And the security personnel are an important part of the SFMOMA brand.

This session was greatly appreciated by the attendees, as it was their first ever involvement in understanding their role in growing and protecting the SFMOMA brand.

brand training brand value brand versus values Culture internal brand activation SFMOMA small but mighty values