Do the words "Brand" and "Values" mean different things?
The answer is yes. We even find ourselves mincing these words from time to…
Take this simple 5-question quiz to understand brand health.
If you are not yet formally using metrics like NPS score, prompted/ unprompted…
A little trick to help explain brand financial value
When we work with clients such as PayPal, SFMOMA, and American…
All Voices Matter, an Example from Our Work with SFMOMA
Here is Shannon leading a fun and interactive brand workshop at SFMOMA. The…
Congratulations to our client PayPal, one of the fastest growing brands
Since PayPal hired Global Brand Works in 2016 to create the company's first…
Strong brands outperform the market
To prove that strong brands matter, take a look at the market. Here is how the…
The financial value of a brand - not a new concept
This says it all! From the early days to today, smart companies understand the…