A new brand, messaging and identity for a challenger of the status quo

Livin’ Quality is a personal development platform for people aged 16-26. Via...


Activating Internal Culture: Nine Essential Practices

When it comes to developing internal campaigns on activating culture, we always...


Highlighting "Micro Moments" As a Visual Identity Strategy

When we define brands and their visual identities, we always include...


Global Brand Works' approach to branding is industry agnostic

In a reposting from Reminder Media: A guide that answers all your burning...


Recognize the Signs You Need a Brand Refresh

This is a reprint from the blog for ClassPass. The original post can be found...


Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

In this exercise, employees must resolve financial insecurity challenges of...


A New Brand Identity & Architecture for NCAT

Northern California Allied Trades (NCAT) provides advocacy, education and...