A little trick to help explain brand financial value
When we work with clients such as PayPal, SFMOMA, and American Express to...
Inside the development of a market maker brand
FinTech brand LendKey, (via our fabulous partners at Archie Group),...
A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes
Virginia Barash is a long-time friend and loyal client. We’ve supported...
Introducing new branding for a global consortium: CCC Digital Key
In this B2B2C brand example, we share the story of project that required...
A new brand, messaging and identity for a challenger of the status quo
Livin’ Quality is a personal development platform for people aged 16-26. Via...
Take this simple 5-question quiz to understand brand health.
If you are not yet formally using metrics like NPS score, prompted/ unprompted...
5 reasons why it’s important for employees to understand the brand
5 reasons why it’s important for employees to understand the brand For many...
Highlighting "Micro Moments" As a Visual Identity Strategy
When we define brands and their visual identities, we always include...
Global Brand Works' approach to branding is industry agnostic
In a reposting from Reminder Media: A guide that answers all your burning...