Redesigning A Global Onboarding Exercise for PayPal
In this exercise, employees must resolve financial insecurity challenges of...
A New Brand Identity & Architecture for NCAT
Northern California Allied Trades (NCAT) provides advocacy, education and...
5 reasons why it’s important for employees to understand the brand
5 reasons why it’s important for employees to understand the brand For many...
A New Brand Story and Identity for Appnovation
Appnovation, a Canadian-based global digital consultancy serving most of the...
A Peek Into Our Brand Workshop for Entrepreneurs at Draper University
Mansour AlShamsi shares his personal narrative in regards to Global Brand...
Brand Strategy, Naming, Messaging, and Promotion of a New Internal Product Development tool for PayPal Teams: Panorama
Email announcements were kept short and benefit-based. When PayPal came...
Why Brand Matters for Small Businesses
Branding is an important part of business strategy for businsesses large and...
Brand Positioning and The Successful Digital Transformation of Netflix
It is may seem surprising that Netflix has been around for 22 years. ...
Back-Filling The Brand Story for Fresh Victor
Fresh Victor entered the market with a clever name and quirky, memorable...