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Redesigning A Global Onboarding Exercise for PayPal

In this exercise, employees must resolve financial insecurity challenges of...


A New Brand Identity & Architecture for NCAT

Northern California Allied Trades (NCAT) provides advocacy, education and...


The Name Game

If you’ve ever had to name a baby, you have some idea of how challenging it...


A Peek Into Our Brand Workshop for Entrepreneurs at Draper University

Mansour AlShamsi shares his personal narrative in regards to Global Brand...


Why Brand Matters for Small Businesses

Branding is an important part of business strategy for businsesses large and...


Brand Positioning and The Successful Digital Transformation of Netflix

It is may seem surprising that Netflix has been around for 22 years. ...


Back-Filling The Brand Story for Fresh Victor

Fresh Victor entered the market with a clever name and quirky, memorable...