Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama

The biggest challenge: Change FatigueWe understood readily that the right…


A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh

After a decade of success, Katie Raffetto elevates her firm with a powerful new…


Inside the development of a market maker brand

  FinTech brand LendKey, (via our fabulous partners at Archie Group),…


We loved developing the sustainability Xpanse brand from scratch.

  Xpanse brings breakthrough solar power technology to RV’ers. The…


Branding for a global consortium: CCC Digital Key

In this B2B2C brand example, we share the story of project that required…


Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

In this exercise, employees must resolve financial insecurity challenges of…