Monticelli’s brand refresh leverages the functional and adds the emotional

An updated brand story preserves a deep-rooted legacy and poises...


Introducing Xpanse: A brand built from scratch which is disrupting an established category

Xpanse brings breakthrough solar power technology to RV’ers. The compact...


Inside the development of a market maker brand

FinTech brand LendKey, (via our fabulous partners at Archie Group),...


A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes

Virginia Barash is a long-time friend and loyal client. We’ve supported...


Introducing new branding for a global consortium: CCC Digital Key

In this B2B2C brand example, we share the story of project that required...


A new brand, messaging and identity for a challenger of the status quo

Livin’ Quality is a personal development platform for people aged 16-26. Via...


Highlighting "Micro Moments" As a Visual Identity Strategy

When we define brands and their visual identities, we always include...


Global Brand Works' approach to branding is industry agnostic

In a reposting from Reminder Media: A guide that answers all your burning...


Recognize the Signs You Need a Brand Refresh

This is a repost from the blog for ClassPass. The original post can be found...