Monticelli’s brand refresh leverages the functional and adds the emotional

  An updated brand story preserves a deep-rooted legacy and poises…


Lykas: A brand is born using our proprietary ”Brand In A Box” approach

  What is GBW's "Brand in a Box?" As they say, big things come in…


Our Naming Process: A Peek into the Sausage-Making

Of all the disciplines in the world of branding, coming up with a compelling,…


A new brand, messaging and identity for a challenger of the status quo

Livin’ Quality is a personal development platform for people aged 16-26. Via…


Our "On Brand Checklist" was featured in LeeLine Sourcing

Below is the excerpt, and the full article can be found here. ** To…


We got featured in the Journey Map podcast!

We are honored to have been chosen by @DaveHale of @Craft&Crew where we…


The Name Game

If you’ve ever had to name a baby, you have some idea of how challenging it is…