A New Brand Identity & Architecture for NCAT

Northern California Allied Trades (NCAT) provides advocacy, education and…


Highlighting "Micro Moments" As a Visual Identity Strategy

When we define brands and their visual identities, we always include…


Global Brand Works' approach to branding is industry agnostic

In a reposting from Reminder Media: A guide that answers all your burning…


Recognize the Signs You Need a Brand Refresh

This is a repost from the blog for ClassPass. The original post can be found…


Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

In this exercise, employees must resolve financial insecurity challenges of…


Shannon leading a brand workshop at SFMOMA

All Voices Matter, an Example from Our Work with SFMOMA

Here is Shannon leading a fun and interactive brand workshop at SFMOMA. The…


Project Highlight: Event Theme and Visual Identity

It was the 10-year anniversary of the department's inception, and so it was…


A Peek Into Our Brand Workshop for Entrepreneurs at Draper University

Mansour AlShamsi shares his personal narrative in regards to Global Brand…