The Name Game

If you’ve ever had to name a baby, you have some idea of how challenging it is…


Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

In this exercise, employees must resolve financial insecurity challenges of…


A New Brand Identity & Architecture for NCAT

Northern California Allied Trades (NCAT) provides advocacy, education and…


A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes

Virginia Barash is a long-time friend and loyal client. We’ve supported…


Highlighting "Micro Moments" As a Visual Identity Strategy

When we define brands and their visual identities, we always include…


Global Brand Works' approach to branding is industry agnostic

In a reposting from Reminder Media: A guide that answers all your burning…


Recognize the Signs You Need a Brand Refresh

This is a repost from the blog for ClassPass. The original post can be found…


Shannon leading a brand workshop at SFMOMA

All Voices Matter, an Example from Our Work with SFMOMA

Here is Shannon leading a fun and interactive brand workshop at SFMOMA. The…