Inside the development of a market maker brand
FinTech brand LendKey, (via our fabulous partners at Archie Group),…
Kelly Services: Development of the Employer Brand Leads to 6% Improvement
An Employer Brand for an Employer Brand In its history of being in business…
Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works for…
Defining the Employer Brand for Equinix
Enjoy this 3-minute story on how we helped Equinix develop the Employer and…
What is an Employer Brand and Why is it so Important?
What is an Employer Brand? An employer brand is essentially a company's…
We loved developing the sustainability Xpanse brand from scratch.
Xpanse brings breakthrough solar power technology to RV’ers. The compact…
Introducing new branding for a global consortium: CCC Digital Key
In this B2B2C brand example, we share the story of project that required…
Developing a non-profit human rights-focus brand: HRMI
HRMI is the first global initiative to track the human rights performance of…
Our Naming Process: A Peek into the Sausage-Making
Of all the disciplines in the world of branding, coming up with a compelling,…
Lykas: A brand is born using our proprietary ”Brand In A Box” approach
What is GBW's "Brand in a Box?" As they say, big things come in small…