Happy 2020!

Looking forward to 2020!


Another 5.0 Star Review on Clutch. The Project: Naming

Clutch is a platform that helps businesses make buying decisions by serving up…


Brand Positioning and The Successful Digital Transformation of Netflix

It is may seem surprising that Netflix has been around for 22 years. …


How to tell a compelling brand story: Listen, Look, Leverage

For Wordstream's blog, Caroline was asked about how to tell a compelling brand…


Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand

The grand controversy was, "Does brand equal culture?" I said YES, Scott said…


How Employees “Get” Brand

How Employees “Get” Brand    By Caroline McNally Partner and…