How to tell a compelling brand story: Listen, Look, Leverage

For Wordstream's blog, Caroline was asked about how to tell a compelling brand…


Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand

The grand controversy was, "Does brand equal culture?" I said YES, Scott said…


How Employees “Get” Brand

How Employees “Get” Brand    By Caroline McNally Partner and…


Project Highlight: Strategic alignment in product naming for Vantiv

Rapid growth left this global payment technology provider with a product suite…