Developing a non-profit human rights-focus brand: HRMI

HRMI is the first global initiative to track the human rights performance of…


Lykas: A brand is born using our proprietary ”Brand In A Box” approach

  What is GBW's "Brand in a Box?" As they say, big things come in…


Our Naming Process: A Peek into the Sausage-Making

Of all the disciplines in the world of branding, coming up with a compelling,…


Our "On Brand Checklist" was featured in LeeLine Sourcing

Below is the excerpt, and the full article can be found here. ** To…


We got featured in the Journey Map podcast!

We are honored to have been chosen by @DaveHale of @Craft&Crew where we…


A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes

Virginia Barash is a long-time friend and loyal client. We’ve supported…


Shannon leading a brand workshop at SFMOMA

All Voices Matter, an Example from Our Work with SFMOMA

Here is Shannon leading a fun and interactive brand workshop at SFMOMA. The…