Appnovation, a Canadian-based global digital consultancy serving most of the Fortune 500, was ready to expand their breadth of offerings. GBW was engaged to define their new brand strategy and support the development of a new logo and visual identity.
The heart of every successful brand strategy is listening and understanding marketplace dynamics. For Appnovation we conducted:
- Global quantitative surveys of 200 prospects and 200 existing clients
- Global 1:1 qualitative interviews with clients
- An internal listening tour
- A competitive audit to identify mindsets, drivers, and barriers
With those insights, we hopped on a plane to Vancouver to lead an intensive, fun and engaging brand workshop – that started with meditation and yoga!
The next 8 weeks were dedicated to writing, refining, and ultimately delivering an authentic, relevant and differentiated brand strategy, plus a robust messaging matrix by target audience.
Armed with a solid strategy, Appnovation’s internal design team took center stage. With GBW assuming an advisory role and guiding global design teams, a new logo emerged—rooted in the HTML brackets that honor the firm’s origins, yet reimagined in a bold, modern way to bring the new brand story to life.
The brackets also serve as a unifying graphic element that ties the system together:
A refreshed palette brings new vibrant and electric colors, reflecting the refreshed brand personality traits: nimble, passionate, and bold.
“To reflect our evolved full-service proposition, Appnovation has rebranded, giving a nod to our technology roots, but with a fresh new look and feel which is bold, vibrant and speaks to our creativity.”
Arnold Leung, Appnovation CEO
The New Appnovation Brand
- Looks, feels and sounds modern, bold and vibrant
- Links the brand promise intrinsically with the company deliverables
- Shows Appnovators as passionate, creative people who help people create exceptional digital experiences
- Exemplifies the GBW philosophy that research, collaboration, creativity and flexibility combine differently for each client to deliver an amazing, unique brand story
“We could not be more thrilled with the refreshing perspective
and strategic power that GBW delivered.”
Tim Welsch, VP Global Marketing
Team:
Strategy: Shannon Riordan and Caroline McNally
Designer: Adele Leyris/ Appnovation
Writer: Susan Reid