Developing a non-profit human rights-focus brand: HRMI
HRMI is the first global initiative to track the human rights performance of…
ArchIQ: Engineering a Brand rooted in Visionary Precision
The notion of a camera lens inspires brand strategy, messaging, logo, and…
A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh
After a decade of success, Katie Raffetto elevates her firm with a powerful new…
Our "On Brand Checklist" was featured in LeeLine Sourcing
Below is the excerpt, and the full article can be found here. ** To…
Do the words "Brand" and "Values" mean different things?
The answer is yes. We even find ourselves mincing these words from time to…
Take this simple 5-question quiz to understand brand health.
If you are not yet formally using metrics like NPS score, prompted/ unprompted…
What Started as a Simple Visual Identity Refresh Lead to a Strategic Brand Overhaul
Virginia Barash is a long-time friend and loyal client. We’ve…
A New Brand Story and Identity for Appnovation
Appnovation, a Canadian-based global digital consultancy serving most of the…
Why Brand Matters for Small Businesses
Branding is an important part of business strategy for businsesses large and…