A new logo for political candidate Chris Koster
Chris Koster is running for Governor of Missouri and he tapped Global Brand Works for an identity. The evaluation criteria was: strength, leadership, experience, longstanding commitment, dedication to rural and urban communities alike, friendly, and caring.
A bird soars up to the sky, referencing forward movement, freedom, achievement, heights.
Most importantly, the identity needed to show differentiation from the other candidates – here is what the landscape looks like:
Chris was a pleasure to work, intelligent, gracious, and thoughtful. We wish him the best!