The results are in! PayPal entered Interbrand’s Top Global Brands list in 2015 at #97 and this year moved up to #90. Its one of the fastest growing brands of the bunch!
PayPal is a young/old company. Recently liberated from eBay, but in operation for 13 years, PayPal is “growing up.” As part of that journey, Global Brand Works is engaged in a long-term strategic initiative to develop the company’s first ever Global Brand Governance strategy. We are diving in and so happy to be along for the ride (and might we be so bold to say… part of the team that is elevating the brand)!