Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama

The biggest challenge: Change FatigueWe understood readily that the right…


Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

In this exercise, employees must resolve financial insecurity challenges of…


Bank of the West: Branding an Internal Event

Bank of the West' (now BMO) Small Business Enterprise Division needed…