The biggest challenge: Change Fatigue
We understood readily that the right approach was not to force adoption but to motivate change by promoting the new system’s benefits.
We created the name Panorama. The evocative name transcends the sea of acronyms and is suggestive of a vista, a full view. A place of inspiration.
The internal campaign created awareness, engagement, and near complete migration in under 6 months.
The project included value proposition development, messaging, and an integrated campaign that included email, signage, a launch event that happened simultaneously around the world, an ambassador program, and fun contests and promotions.
Our magical powers are making the complex simple. And our clients agree:
“If your team doesn’t know where to go with something, partner with Global Brand Works. They’ll come back with creative ideas, working sessions or frameworks to help you think and get to exactly what you want to accomplish. They are great thought partners.” – Senior Director, Program Management and Change Management, PayPal, Inc