Email announcements were kept short and benefit-based.

When PayPal came to us with an objective to drive adoption of a new internal global product development tool they also presented a big barrier: change fatigue.

The campaign rolled out in 4 parts: a teaser phase for awareness, launch, and engagement.

We understood readily that the right approach was not to force adoption but to motivate change by promoting the new system’s benefits.

We created the name Panorama. The evocative name transcends the sea of acronyms and is suggestive of a vista, a full view. A place of inspiration.

Email and signage communications were kept simple and singular, with a call to action that sent employees to a landing page for more details.

The internal campaign created awareness, engagement, and near complete migration in under 6 months.

Launch events happened simultaneously at office locations around the world and were facilitated by using “event in a box” toolkits.
A photo contest challenged teams to take panorama team photos once migration to the new platform was complete.

The project included value proposition development, messaging, and an integrated campaign that included email, signage, a launch event that happened simultaneously around the world, an ambassador program, and fun contests and promotions.

Our magical powers are making the complex simple. Thank you PayPal for being such a wonderful and ongoing client.