Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama

The biggest challenge: Change FatigueWe understood readily that the right…


Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

In this exercise, employees must resolve financial insecurity challenges of…


Congratulations to our client PayPal, one of the fastest growing brands

Since PayPal hired Global Brand Works in 2016 to create the company's first…


PayPal moves to #90 in Interbrand's Top Global Brands list

The results are in!  PayPal entered Interbrand's Top Global Brands list in 2015…