Monticelli’s brand refresh leverages the functional and adds the emotional

  An updated brand story preserves a deep-rooted legacy and poises…


Developing a non-profit human rights-focus brand: HRMI

HRMI is the first global initiative to track the human rights performance of…


Lykas: A brand is born using our proprietary ”Brand In A Box” approach

  What is GBW's "Brand in a Box?" As they say, big things come in…


Our Naming Process: A Peek into the Sausage-Making

Of all the disciplines in the world of branding, coming up with a compelling,…


A New Brand Identity & Architecture for NCAT

Northern California Allied Trades (NCAT) provides advocacy, education and…