Our Naming Process: A Peek into the Sausage-Making

Of all the disciplines in the world of branding, coming up with a compelling,…


Lykas: A brand is born using our proprietary ”Brand In A Box” approach

What is GBW's "Brand in a Box?" As they say, big things come in small…


Monticelli’s brand refresh leverages the functional and adds the emotional

An updated brand story preserves a deep-rooted legacy and poises Monticelli…


Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

In this exercise, employees must resolve financial insecurity challenges of…


A New Brand Identity & Architecture for NCAT

Northern California Allied Trades (NCAT) provides advocacy, education and…


A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes

Virginia Barash is a long-time friend and loyal client. We’ve supported…